Sunday, 16 August 2015

A Cool Idea

Slightly off topic, but anyways.

Was listening to the immersive, joyous indulgence of the new Four Tet album 'Morning/Evening' in a summerhouse in Finland last week and the sound carried across the water in a really strange way that completely changed the 'mix' of the album.

This inspired some experimentation playing some albums I know more intimately from different devices and in different locations and inspired a cool idea: why not offer up alternative mixes of albums on streaming services?

Let me explain.

If albums sounded slightly (or radically) different each time you listened to them, you would have more reason to listen to them repeatedly. In effect, it would be a different experience every time.

Audiophiles are already equipped to do so by varying different levels and customising the sound as they desire, but for your average Joe or Josephine, this might not be such a fun thing to do.

If however, artists streamed multiple versions of albums on streaming services, right down to different vocal takes etc., then it would be a cool way to listen to the album over and over and get something different out of it every time.

That is not to say that I do not think that a final 'album' should not exist, because it should - an artist should still of course release the end product of their labours. I just think, in this new world of exclusive content and all of that, this could be an easy and interactive way to encourage people to stream music from subscription services multiple times.

I guess it would be a different way of listening to early demos and outtakes etc., but in a more subtle way.

Anyhow, just a thought. I have them from time to time. Sometimes I write them down, often I do not.

Twweeeets @musicpiracyblog

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