Friday, 19 December 2014

New 'Crouching Tiger' sequel to be released on same day in theatres and VOD

For a long time, film critic Mark Kermode has shown support for films being released on the same day in cinemas as on VOD services. For even longer, George Lucas has championed this move. The logic is simple: this would appeal to different audiences.

It looks like next year, with the sequel to 'Crouching Tiger, Hidden Dragon', this will finally happen.

The move follows the principle behind the also-penned-for-2015 move to release new albums on the same date, in an effort to minimise copyright infringement. Yet, it looks like not everyone is happy about it.

The Guardian's Ben Child reports that some cinema chains are planning on boycotting the release.

I'm excited to see how it all plays out, where Netflix really is emerging as a dominant force in entertainment. It's unclear where things are going, but innovation should always be celebrated for what it's worth and evaluated on it's successes and failures afterwards, not shot down in advance.

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