Sunday, 31 August 2014

I (really) love Deezer

And why wouldn't I?

It seems in UK everyone who uses a music subscription service uses Spotify. When I mention I use Deezer, a lot of people have seemingly never heard of it.

I used to use Spotify for years, shifting from the free version to the paid version and then back again. I gave Deezer a spin about a year ago, and soon discovered a promo for their £9.99 version for half price; the offer lasted 6 months. I went for it, and over 6 months found Deezer to be superior in various ways. The principal edge it has for me is the mobile application; it looks and feels good. This is what music industry commentators would refer to as the context, not the content (roughly equivalent on both Deezer and Spotify). It also feels more plastic, with eye-catching features and third party apps that genuinely draw your attention to different content.

The mobile app also offers some degree of customisation with the levels to enhance bass or recreate the sound of a studio or concert hall etc. With good headphones, the audio quality is stellar. 

Most recently, I tried out their 'Flow' feature which is the same idea as the Apple Genius feature. Shuffling up a playlist built around my listening habits, it kicked off with 'Ceremony', by New Order - a spectacular start. From there, it shuffled around songs from recently added albums and playlists I haven't really listened with a healthy sure fire 'favourite' song of sorts every now and then. It was a pleasant and elegant experience, and I am impressed.

I am now on a different promo with Deezer, and feel that when it expires, I will stay put. I have invested a lot of time and effort into building my library on Deezer with (lots of) playlists I couldn't replicate elsewhere.

Deezer, you have won. Luckily, I love you, and I'm happy to continue paying for your product.

P.S. I recently found out I had been paying for two different Deezer accounts. That is how much I love it!

Tweets @musicpiracyblog

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