Friday, 5 July 2013

Giving life back to music promotion and distribution: A closer look at Daft Punk's Random Access Memories

Despite high-profile returns to the stage this year from the likes of My Bloody Valentine and David Bowie, 2013 is likely to belong to Daft Punk.

Going into some detail on the promotional strategy employed by Daft Punk with their hit album Random Access Memories, an article over on the International Federation of the Phonographic Industry (IFPI) provides 'a detailed review of all the hullabaloo'.

Oh, and it was written by me.

Inspiring a trend for pre-release-i-Tunes-streams-with-pre-orders, the article explains why the approach used by Daft Punk is NOT a recipe for success. Instead, drawing from academic research, it is proposed that artists would do better capitalising on a seldom explored phenomenon...

Check it out.

Tweets @musicpiracyblog

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