Happy Anniversary!

This blog post marks the 1 year anniversary of musicpiracyresearchblog.

Time to take stock of some milestones.

1. The Blog itself

The readership of this blog has gone from strength to strength, particularly becoming more international. The majority of readers are from the United States. Additionally, the number of readers subscribing to posts via email has raised dramatically in 2013. This is great news.

The Twitter feed, is not so popular. But that's okay. It felt like the right thing to do at the time, but the blog aims more to pose questions and allow resources to answer such questions. This takes time. A nice monthly post with good links will accomplish this goal much more effectively than daily tweets to random websites reporting on new laws etc. Not quite a social media disaster.

2. The Blog content

Over the last 12 months we have explored topics as diverse as: music offsetting legal sales; spotlights on predictive factors such as age and gender; deterrents; links to live music and how an artists stage in the game largely determines how best to distribute their music.

Along the way, dozens of working links to different resources along with advice on ways to better access such content has also been included.

Additionally, whilst meaty posts have been shifted from fortnightly to monthly, more posts on related matters have meant there are more posts than in last year.

3. The wider world

If you follow the twitter feed (@musicpiracyblog) you will be clued up on some of the international changes over the last year. This includes new legislation, new digital music stores, shifting consumer preferences and the rise of 'offline' piracy. If you are interested in keeping up to date on this sort of thing, hit the twitter feed @musicpiracyblog. The emphasis of this blog remains research on music piracy.

4. Overview

More monthly posts (and mini-posts) scheduled on increasingly more novel areas, with some guest posts due to appear over the coming year.

For now, thanks for your interest and please do forward info on this blog to your friends and colleagues.

Thanks

If you are intending on pirating season 3 of Game of Thrones...

 ... it's 36% likely that you will.

Well, that 36% comes from your intention, anyway. There's a whole host of factors out of reach from researchers' predictions.

As confused as Khaleesi when she lost her dragon eggs? Read on...

A recent article which you can access here neatly ties together two (inter-related) recurring themes in the short history of this blog:

(Healthy) skepticism over self-report methodology

and

The difficulties in actually measuring  piracy

Taylor (2012), who has written extensively on digital piracy, firstly explains how: 'the predictive validity of behavioural intentions on subsequent behaviors is not absolute and varies across domains of inquiry' (p. 472). He then goes on to demonstrate a novel way of unobtrusively measuring participants' file-sharing activity - whilst retaining participants' anonymity.

The result? Taylor shows that intention to pirate does indeed predict actual frequency of piracy behaviours, suggesting that intention accounts for some 36% of observed file-sharing behaviours - slightly higher than previous analysis suggests.

Whilst the methodology (click the link and read 'C. Measuring digital piracy behavior') introduces new limitations, by the authors own admission, it does reveal that innovative ways to measure actual piracy behaviour exist. Ethically questionable, it also shows such approaches are a time-consuming pain-in-the-ass.

Ultimately (and perhaps ironically?) Taylor's (2012) research will live to serve future research employing self-report methodology; now resting upon these findings to justify the approach.

Tweets @musicpiracyblog where I have finally figured out how (but perhaps not when) to use hashtags..

References

Taylor, S.A. (2012). Evaluating digital piracy intentions on Behaviors. Journal of Services Marketing, 26(7) 472-483.

A call for more critical thinking: The example of studies showing 'piracy does not harm legal sales'

I feel compelled to add my two cents on the ongoing trend that is the findings of a recent report by the European Commission which suggests that piracy has no impact on legal digital sales.

Firstly, and importantly, it is crucial to acknowledge that this might very well be the case. Other research has made similar claims. However, many more studies (some of which are reviewed in a previous blog entry here) arrive at the opposite, more intuitive conclusion.

They can't all be right.

The methodological approach to measuring this phenomenon is the likely source of the lack of uniform findings, and that's what I want to talk about (though I welcome healthy skepticism over 'hidden agendas').

Digital piracy is difficult to measure. Just a few reasons for this include, to draw from Hargreaves (2011): it leaves no physical trace; survey respondents are often confused over what is legal and what is not and may be motivated to deny or exaggerate piracy behaviours; free downloads are not always illegal nor are paid downloads always legal; what is legal in one country may be illegal in another; not all P2P is illegal; studies measuring piracy using internet traffic are unable to take into account various factors when drawing conclusions.

This final one is most relevant for the study under question here, where IFPI condemns the methodology used, quite rightly drawing attention to some of the particular shortcomings in the approach.

In all likelihood, you, dear reader, may have 'made your mind up' on piracy long ago but regardless I urge you to be more critical when interpreting such studies.

Who is saying what? Why? How did they arrive at their conclusions?

It's so rare to see informed debate on research methodology in piracy research in the mainstream, so congratulations Music Week for publishing that article. I hope you, dear reader, will consider taking that extra few minutes when you stumble upon some research to ask some important questions about how the results you are confronted with came into passing.

Think of it like that extra few minutes to make sure your food is cooked thoroughly. Without it, the truth might taste bad for a particular reason: it just ain't right.

As a sidepoint, I'm sure you can also think of plenty of other difficulties which confront the digital piracy researcher (I know I can).

 Tweets @musicpiracyblog

References

Aguiar, L. and Martens, B. (2013). Digital Music Consumption on the Internet:Evidence from Clickstream Data. Working paper.

Hargreaves, I. (2011). Digital Opportunity: A Review of Intellectual Property and Growth. London: HM Treasury

Pakinkis, T. (2013). IFPI slams EU piracy study as 'flawed and misleading' [online]. Available from: http://www.musicweek.com/news/read/ifpi-slams-eu-piracy-study-as-flawed-and-misleading/054042  [21 March, 2013].